As the COVID pandemic continues, gift shopping for the holidays is again taking a closer-to-home focus.

Merchants in many Arkansas cities are stepping up to highlight what their local merchants have to offer for holiday gift-giving.

These towns are rolling out the welcome mat to assist shoppers in finding exactly what they’re looking for to give to friends and loved ones for the holidays.

Stay tuned to this page for videos from some of these merchants as we go inside their shops over the next few weeks.