Concerts returning to First Security Amphitheater in Little Rock

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LITTLE ROCK, Ark. (News release) – The Little Rock Convention & Visitors Bureau (LRCVB) has finalized a Promoter Agreement with Awakening Events to provide exclusive rights to book and promote ticketed concerts in the First Security Amphitheater in Riverfront Park downtown.

Awakening Events is a nationwide, full-service live event company based in Arkansas. They successfully produced over 250 concerts each year. AWAKENING EVENTS has produced concerts at Verizon Arena, Wal-Mart Amphitheater, the First Security Amphitheater, as well as many iconic venues around the country, including Madison Square Garden, Red Rocks Amphitheatre and The Forum in Los Angeles. Awakening Events is owned by Arkansas native Dan Fife. 

Awakening Events is proudly partnering with STARR HILL Presents, owned by Red Light Management’s Coran Capshaw. Red Light Management’s extensive artist management roster ranges from Dave Matthews Band to Chris Stapleton and many others. Starr Hill Presents is an independent concert promotion company based in Charlottesville, Virginia, promoting hundreds of events each year, ranging from small club shows to multi-day festivals. The company operates multiple venues and is a partner in festivals across the country including Bonnaroo, SXSW and Outside Lands.

Awakening Events responded to a Request for Qualifications released by the LRCVB in late 2018. Following negotiations, an agreement was finalized and signed on March 11, 2019. The agreement requires a minimum of three “A-Tier” concerts in 2019 and six concerts each year in 2020-2023. A-Tier is defined as “Artists that tour nationally or globally, having the documented ability to sell 2,000 or more tickets.”

In addition, it is the desire of Awakening Events & Starr Hill Presents to create an additional 2020 series of free, or very low cost, “Live at Five” type events. Dan Fife, president of Awakening Events, stated, “We are excited to get back into the Amp business on the River in Riverfront Park. It is a great venue and we need to start offering regular and diverse concert programming again.”

Gretchen Hall, LRCVB President & CEO said, “I am excited about this new partnership and the quality of entertainment it will provide in Little Rock.”

This exclusive promoter agreement is designed to allow a booking window for the concert season, as well as protecting Little Rock’s longtime Amphitheater and Pavilion events and provide the flexibility for community events to continue booking in those venues. LRCVB will maintain the booking and coordination efforts for all non-concert bookings.

A formal press conference to announce the initial season is expected in the next 30 days.

About Little Rock Convention & Vistors Bureau: 

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market and multiple parking facilities. For more information, visit

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