LITTLE ROCK, AR – Walmart is challenging Americans to take action in the fight against hunger.

It’s launched a nationwide campaign called “Fight Hunger. Spark Change.”

From now through May 3, Arkansans are encouraged to help raise money for Feeding America food bank members like the Arkansas Foodbank.

The campaign will run in all U.S. Walmart stores and the donations collected in the Foodbank’s 33-county service area will help fight hunger in local communities throughout central and southern Arkansas.

There are three ways to help: in-store purchases, register donations and social media:
  1. #WeSparkChange Challenge:  People can take a picture of six friends who share their commitment to fight hunger, representing the one in six people who face food insecurity in the U.S. Then, post the picture on Facebook, Instagram or Twitter as a public post with the hashtag #WeSparkChange. For each public post connected to the hashtag #WeSparkChange, Walmart will donate $10, up to a maximum donation of $1.5 million, to Feeding America on behalf of its member food banks. To help generate more donations, customers can post multiple pictures, tagging friends and challenging them to take their own photo within 48 hours. To kick-off the challenge, Walmart will make an initial donation of $1.5 million to Feeding America, with the goal of reaching a total donation of $3 million based on the public’s participation. 
  2. Participating Products: Walmart customers can purchase one of 240 participating products in Walmart stores nationwide and six of its national suppliers — Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever — will make a donation to help Feeding America secure a meal on behalf of a local food bank. For every item purchased, Feeding America will help secure one meal on behalf of the local member food bank in that area. 
  3. Donations at the Register: For the first time, Walmart customers can make a donation on behalf of their local Feeding America food bank at the register during checkout.   
The Arkansas Foodbank says in a news release that the Fight Hunger. Spark Change. campaign comes at a critical time, with 21.2 percent of Arkansans struggling with hunger, the highest food insecurity rate in the nation according to the USDA. Furthermore, Arkansas leads the way with the highest rate of people facing severe food insecurity or consistently skipping meals.

“Walmart has always been a great partner in the fight against hunger for the Arkansas Foodbank,” said Rhonda Sanders, CEO of the Foodbank. “This campaign will put food on the table for thousands of Arkansans and hopefully help them take back control of their lives.”

“At Walmart, we believe every family should have access to affordable, nutritious and sustainably grown food, but this is not the reality for millions of Americans. An extraordinary 49 million Americans struggle with hunger and don’t know where their next meal will come from at some point during the year,” said Kathleen McLaughlin, president of the Walmart Foundation and senior vice president of Walmart sustainability. “This spring, we’re making it easy for our customers to give back to those in need in their local community by taking simple actions in store or sharing photos online. With the support of our customers and partnerships with our suppliers and Feeding America, the nation’s leading organization dedicated to fighting domestic hunger through a network of member food banks, we can make a real difference for families facing hunger across the U.S.”

This is Walmart’s 10th year partnering with Feeding America nationally to fight against hunger and the 2nd annual Fight Hunger. Spark Change. campaign.

Click here to learn more about the campaign.